Cutting-edge designs fill cut-outs with meaning, as revolutionary designer Jules Bramley (they/them) takes a sustainable approach to fashion, with pieces that point towards the future of an industry that refuses to slow down.
Sometimes the extent of our creativity cannot be confined by social norms and industry practices – and we couldn’t be more grateful for that. Jules Bramley (they/them) started their brand in the middle of their first year of fashion school, experimenting with their craft and allowing the pieces to document their own journey. After a conservative upbringing in Eora (Sydney), the young visionary set out to London at 19 on a journey of self-exploration. Finding solidarity and commrodary within the queer rave scene, Jules saw the beauty and freedom to be found through the medium of fashion – beginning their Fashion Design Diploma course at TAFE in 2020, and later being offered to study Fashion Design at RMIT.
Their handmade, genderless garnments act as an extention of them and their experiences, as natural dyes, upcycled materials, biotextiles reflect more than one way Jules pushes back against the current fashion industry. Only meeting demand, every piece acts as the antithesis of its fast-fashion counterparts, drawing on natural elements to heed a warning of the impact of typical unsustainable practices on our planet. Moss and magma dresses, decay singlets, and dune garments display earth-toned, asymmetrical pieces with purpose. Jules’ pieces are on the cutting edge, paving a path that we see mainstream fashion begin to follow, but executed with independence and ferocity. With the fashion industry being dominated by White cis men and women, queer POC rarely receive the recognition or respect for their time and effort. With their pieces being both thought provoking and provocative, Jules continues to push and skew the gender binary and standards through which fashion is so typically barred. Fluidity and possibly prophecy, Jules Bramley speaks to a shift in the industry long overdue.
words ALIA AYOUBI