The complete opposite of Helvetica, emotions become legible through Leonhard Laupichler’s typography.
This is the work of Leonhard Laupichler, a multidisciplinary artist fascinated with non-traditional typography. He dresses up words in emotion, like bright optimism with Zephyr or spine-chilling fear with Arachne Demonic.
Look at the above image. What does it say?
From A to Z, it conveys balance—the ability to be bold yet subtle, strong yet gentle, classic yet contemporary.
Of course, you didn’t read those actual words, it’s just the alphabet after all. Instead you sensed it from the soft curves and pointy edges of the carefully composed characters.
If his letters seem different than those you’re used to, that’s because they are. While we interact with typefaces all the time, we’re only exposed to a strictly curated, let’s say very vanilla set. So, in true Underlit fashion he created a book called NEW AESTHETIC to showcase 100 independent typographers not giving a F*** about the traditional Type Foundries’ rules. Check it out and you’ll never see fonts the same way again. Pinky promise.
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This season @coevalmagazine and @typeworld.xyz teamed up for a special bucket hat collaboration. The collection is visually inspired by the interaction between the performance of the body and the sword as an aesthetic artifact. The Mind is communicating with the supernatural in a playful way of exploring yourself and revealing your inner Hero. The awakening of pure power evolved into an acrobatic dance. artdirection: @philippbulk graphic design: @leonhardlaupichler w/ @philippbulk video design and sound: @philippbulk photography: @nadiamorozewicz styling: @vanessa_baernthol hair and makeup: @naomzz model: @claeryns / @letitgomgmt special thanks: @donaldgjoka #typography #graphicdesign #typeface #itsnicethat #aigaeyeondesign #thedesignblacklist #graphicindex #fruitartsclub #grafikradar #certainmagazine #contemporarycurated #curatedcontent #digitalarchive #editorialgrid #kooollektoor #reference #icographica #designeverywhere #curatory #lebenliebegrafik #agigraphic #selectedwork #grafikfeed #posterreposter #typedesign #contemporaryart #type01 #tomorrow_repost #365typefaces #thetypists