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Stefanie Vogl

Buckle up and enjoy the visual ride.

LEFT→RIGHT.

LEFT→RIGHT.

LEFT→RIGHT.

LEFT→RIGHT.

Reading can get pretty boring for the eyes. Now, before you go on a rant, let’s re-read that sentence. It says the eyes. Not the mind. From books to newspapers to ads, Western literature directs the eyes to move back and forth in the same left-right-down-repeat way. Stefanie Vogl’s fonts disrupt this.

Just look at Autark. The Berlin-based graphic designer’s expressive flourishes don’t just emotionally enrich each letter, but compel the eyeballs to go up-down, back-and-forth, loop-de-loop. Her font Movement is just that, an active exercise for the peepers. Modal and Dyade, similarly get the retinas moving with curvy and edgy characters. Just like a rollercoaster, her fonts let us experience varied and novel physical experiences—an ocular sensation that makes us feel alive. Who knew a font could have that kind of power?

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