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The New Normal

No smiles. No smirks. No frowns. Just smizes and furrowed brows. This is our masked world. Our now. Our new normal. But where do we go from here?

“Man is least himself when he talks in his own person. Give him a mask, and he will tell you the truth.”

— Oscar Wilde

There are two options: go back to bare faces or cover those 42 muscles up completely. We know what the former looks like, so Arne Grugel, Dan Fairhurst and Florian Winges imagine the latter.

With facial expressions veiled by knitwear and crochet masks by Dan Fairhurst, clothing becomes the way to communicate identity, perhaps better than any face could. Styled by Florian Winges, these are no normal outfits but statement-makers not shy to make an impression. Volumes go poufy in high-impact colors and the shoulder-pad game gets stronger, while power plumes pump up personality and fringe frees the freak inside. A proper playground for fashion fiends, each ensemble gives visual form to the person within.

When the head covering goes on, these individuals have permission to be outré out in public. Captured by Arne Grugel’s retro-futuristic lens, each snapped image shows us that this new normal is maybe not so bad, because when we are anonymous, we are more ourselves than ever before.